How did we approach the brief?
Chevening Alumni represent a dynamic network of individuals that challenge convention, explore new ideas and ask difficult questions. Across different professions and nationalities, their voices combine to transform the world. Using our studios, we demonstrated this ability conceptually by filming the growth of a tree – from sapling to fully-grown – and surrounding it with lightbulbs to represent change and development. We then brought the scene to life with projected imagery and sound-design of problems and solutions from around the world, and interview soundbites from real Chevening alumni who had made a difference. We included everything that best represented the ideas and goals of Chevening in a powerful, emotive piece – brought together with simple yet evocative soundbite, “I have an idea.” On top of this, we also produced five podcasts with each of the alumni involved, where they were given the chance to tell their story.