What was the brief?
Impetus is a UK charity that transforms the lives of young people from disadvantaged backgrounds, by ensuring they get the right support to succeed in school, in work and in life. In late 2018, Impetus approached Spectrecom Education, looking to produce a fundraising film to showcase at its Transforming Lives Dinner in at the Natural History Museum in June 2019. Impetus wanted the film to be energetic, positive and feature real young people working with their charity partners.
How did we approach the brief?