We were overjoyed to hear that the ads have done exceptionally well. Plan International UK has been tracking the results from its digital agency since the series went live at the end of February. The platform the ads were served on has had the biggest reach of any other platform this year – with over 348,822 views from the videos already! In just three months, the films have pulled in an 81% view rate, with 69% of those people watching all the way through. They also have a strong click through rate, much higher than Plan UK’s average.