How did we approach the brief?
The aim was to convey the most important facts to this year’s intake of new students, and bust a few myths in the process. Following a successful pitch, Maia Films was chosen to create the animations.
Our concept was to use a circular disc as a central ‘pivot’, allowing for a fast-paced, highly fluid narrative. The imagery was designed to be fun and appealing. The narration was kept straightforward and friendly, in order that as much information as possible could be dispensed within the quick-fire runtime.