Title: Tough Mudder promotional video
Delivery: Social media and gym display films
Talent: Filming, Studio Hire, Crew Hire, Super slo-mo
What was the brief?
Earlier this year we were approached by the folks at Virgin Active Gyms, who were keen to promote their partnership with Tough Mudder racing.
Their plan for the film involved hurling mud at gym users and capturing it all in super slow motion. (You’ll be pleased to know the gym users were consensual.)
How did we approach the brief?