What was the brief?

Earlier this year we were approached by the folks at Virgin Active Gyms, who were keen to promote their partnership with Tough Mudder racing.

Their plan for the film involved hurling mud at gym users and capturing it all in super slow motion. (You’ll be pleased to know the gym users were consensual.)

How did we approach the brief?

With a tight deadline we were able to save on costs and time by hosting both shoots in our studio and using our in-house crew.

There was much excitement among our filmmakers when we hired in the new Phantom Flex to capture the perfect slo-mo shots and the resulting footage looks fantastic.

At 10,000 fps, the ‘mud’, which was carefully created by our art department, achieved the perfect splat and successfully promoted the collaboration between Virgin Active and Tough Mudder.

Delivery

With great imagery Virgin Active was able to share the media through social and even created physical assets from the shoot to display in gyms across the UK.